Not every contribution ships, but the best ones still leave a mark. These logo explorations and website concepts were part of the early creative direction for the Horizon Design System website, and while the final designs took their own path, the thinking here directly influenced what ultimately launched.
Also included are the website guidelines and system documentation that did ship and became the foundation for the entire Horizon website.
Logo Design
UI Design
Motion
Design Guidelines
The logo needed to represent everything the design system stands for. Horizon is the source of truth for experience design at ServiceNow, empowering creators to build better enterprise experiences. Six concepts were explored, each taking a different angle on how a mark could carry that weight while remaining flexible enough to live across a system at scale.
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All Works ©2K26 Ryan Blackman
